As a payments ISO (Independent Sales Organization) selling point of sale systems, you are constantly looking for ways to grow your merchant portfolio and provide your merchants with the best possible solutions for their business needs. One way to do this is by offering QR code ordering as an additional feature for your merchants in 2023.
QR codes, or Quick Response codes, are two-dimensional barcodes that can be scanned with a smartphone or QR code reader to access information or a webpage. QR code ordering allows customers to order and pay for their purchases directly through a QR code, without the need for a physical menu or cash register. This can be especially useful for restaurants, cafes, and other food service businesses that are looking to streamline their ordering and payment processes.
So, how can adding QR code ordering to your offering help you grow your merchant portfolio?
Here are a few ways:
- Attract new merchants: By offering QR code ordering as a feature, you can attract new merchants who are looking for a convenient and contactless ordering solution. This can be particularly appealing in the current environment, as many consumers are looking for ways to avoid close contact with others.
- Increase customer satisfaction: QR code ordering can make the ordering and payment process faster and more convenient for customers, leading to increased satisfaction. This can lead to repeat business and positive word-of-mouth referrals, which can help you attract new merchants.
- Streamline operations: QR code ordering can help merchants streamline their operations by eliminating the need for physical menus and bypassed the traditional “order taking” process. This can save time and resources, and make it easier for merchants to manage their businesses.
- Enhance security: QR code ordering can also enhance security by eliminating the need for physical transactions and reducing the risk of fraud. This can provide peace of mind for both merchants and customers.
So, how can you start offering QR code ordering to your merchants? There are a few steps you can take:
Partner with a QR code ordering provider: There are several companies that offer QR code ordering solutions. Partnering with one of these providers can help you easily offer QR code ordering to your merchants. Here are some simple ways to integrate QR code ordering into your current processes:
- Train your sales team: Make sure your sales team is knowledgeable about QR code ordering and how it can benefit merchants. This can help them effectively sell the feature to potential clients.
- Promote the feature: Make sure to promote the availability of QR code ordering to your existing and potential merchants. This can be done through email campaigns, social media posts, and other marketing efforts.
By adding QR code ordering to your offering, you can add a new software-as-a-service (SaaS) revenue stream, you can attract new merchants, increase customer satisfaction, streamline operations, and enhance security. This can help you grow your merchant portfolio and provide your merchants with the best possible solutions for their business needs.